Our Story
What started as a watch company in 2011 has grown to be so much more. Shinola is a Detroit-based luxury design brand with an unwavering commitment to making lasting things—from timepieces to leather goods, jewelry to audio. The brand is rooted in celebrating the appreciation of quality products and experiences, and it’s exactly why the company had an early desire to create a place where visitors and locals could get lost in the wonder of thoughtful design.
The world’s first Shinola Hotel is Detroit’s new living room. Located in the heart of the city’s historic Woodward shopping district, this 129-room boutique hotel offers a completely original hospitality experience.
Shinola Hotel’s accommodations are thoughtfully designed with varied layouts—featuring handcrafted millwork, custom mattresses, and wallpaper inspired by patterns found during the renovation process. The property marries two restored buildings—the old T.B. Rayl & Co. sporting goods and hardware store and a former Singer sewing-machine store—with three brand new buildings modeled after downtown Detroit’s historic architecture.
Indulge in a diverse array of culinary experiences at Shinola Hotel, featuring some of the best new restaurants in Detroit. Grab a classic cocktail in the Living Room or Evening Bar, taste the authentic Southern Italian dishes at San Morello, or try the brews and Detroit-style fried chicken at The Brakeman and Penny Red's.
With six food and beverage concepts from award-winning chef Andrew Carmellini and unique venues like Bixby Hall and the Birdy Room, the hotel is perfectly crafted to host any occasion.
Specially-curated onsite shopping options line “Parker’s Alley.” There is a mix of homegrown businesses like Lip Bar and Good Neighbor that celebrate Detroit’s entrepreneurial spirit.
With quality craftsmanship and flawless service as its foundation, Shinola Hotel is a partnership between Shinola, a Detroit-based watch and leather goods manufacturer, and Bedrock, Detroit’s premier multiservice real estate firm. The hotel features food & beverage from NoHo Hospitality, and design from Gachot Studios and Kraemer Design Group.