Committed to Craft
What started as a watch company in 2011 has grown to be so much more. Shinola is a Detroit-based luxury design brand with an unwavering commitment to making lasting things—from timepieces to leather goods, jewelry to apparel.
Made with Purpose
At our Detroit headquarters and factory, local artisans hand-assemble luxury timepieces and craft premium leather goods. Our commitment to quality has allowed us to build a modern American, design-driven lifestyle brand that celebrates domestic manufacturing and community at scale. From the assembly of our first timepiece to today, we deliver thoughtful craftsmanship and timeless design that inspires people to live well, with confidence and joy, in a style uniquely their own.
Developed by Bedrock
Bedrock is an award-winning real estate developer focused on comprehensive city building initiatives in Detroit and Cleveland. Its work includes creating iconic cityscapes, rehabilitating historic properties and making space for the community—all with the philosophy of operating for more than profit.
Handcrafted Hospitality
The world’s first Shinola Hotel is Detroit’s living room. Located in the heart of the city’s historic Woodward shopping district, our 129-room boutique hotel offers a completely original hospitality experience, where every detail serves both form and function. It’s an approach to living that values craftsmanship over trends, authenticity over artifice, and meaningful experience over momentary pleasure.
Redefining Luxury
This way of life represents a deliberate pause in a fast-paced world. It’s about choosing quality that endures, embracing design that transcends decades, and creating moments that feel both nostalgic and precisely of the present.
