Parker’s Alley
Lined with curated shopping options and alive with music, Parker’s Alley offers a mix of global brands and homegrown businesses that celebrate Detroit’s entrepreneurial spirit. The alley’s namesake honors a history that came long before the bustling storefronts of Woodward Avenue, paying homage to Thomas Parker—one of the first Black landowners in the city of Detroit.
Shinola
Located right next to Shinola Hotel, our Woodward store is situated in the heart of Downtown Detroit’s vibrant shopping district. Shop classics including luxury timepieces and beautiful leather goods, as well a finely curated collection of Shinola products exclusive to this location.
Madcap
Savor sustainable coffee sourced globally and roasted here in Michigan in Madcap’s bright, airy downtown café.
Rebel Nell
Take home a piece of the city with handmade jewelry featuring reclaimed materials and graffiti from Detroit landmarks. This mission-driven brand emphasizes both sustainability and empowerment, by employing local women facing various barriers.
Bon Bon Bon
Indulge in charming chocolate goodies featuring adventurous and innovative flavors. Every single Bon is made by hand with lots of love right here in Detroit.
The Aroma Labs
Create your own signature scent with a hands-on sensory experience at The Aroma Labs. Each unique scent blend is designed to evoke a sense of exploration and identity.
The Lip Bar
Founded by Melissa Butler, a Detroit native and Wall Street expat who moved home to pursue her entrepreneurial dream, The Lip Bar offers beauty products and services from its flagship location on Woodward. TLB prides itself on inclusive beauty formulated with purpose and
Apple
Visit Apple's new downtown Detroit store, situated on the same block as Shinola Hotel. This location features full shopping and service capabilities, including a Genius Bar.
