Parker's Alley

The Shinola Hotel Parker’s Alley, which is lined with specially-curated shopping options, offers a mix of global brands and homegrown businesses that celebrate Detroit’s entrepreneurial spirit. While currently nestled in the city’s shopping district, its namesake honors a history long before the bustling storefronts of Woodward. The alley name is an homage to Thomas Parker, a free black man who became one of the first black landowners in the city of Detroit. Parker’s Alley is a vibrant retail and dining destination perfect for families and shoppers. The enclave is alive with music and local shops.



Michigan-based coffee roastery that specializes in seasonal coffees named after the farmers who produce the beans.

Hours of Operation

Sunday - Wednesday 8:00am - 4:00pm
Thursday - Saturday 7:00am - 7:00pm
1413 Farmer Street, Detroit, MI 48226
Rebel Nell

Rebel Nell is a mission-driven jewelry company that puts people and products at its forefront as a social enterprise. By creating exceptional, high-quality jewelry made from repurposed materials from around the world, they use their profits to support programs that promote mental well-being, financial training, career education, and other wrap-around programs.

Hours of Operation

Monday - Saturday   11:00am - 7:00pm
Sunday 12:00pm - 5:00pm

1435 Farmer Street, Detroit, MI 48226
Bon Bon Bon

The Internationally trained artisan confiseurs, known on the streets of Hamtramck as "The Babes Babes Babes" , have officially moved into Parker's Alley with their third brick and mortar chocolate shop. At Bon Bon Bon, The Babes source their chocolate responsibly. Then they pair it with local, fresh & even weird flavors. Every single Bon is hand piped and hand packaged into recyclable, locally sourced boxes. No satin bows or added preservatives. What you see is what you get. And what you taste. 

Hours of Operation

Monday - Saturday 11:00am - 7:00 pm
Sunday 12:00 pm - 6:00 pm

1435 Farmer Street, Detroit, MI 48226
The Aroma Labs

Create a signature scent at The Aroma Labs! Scent is a powerful form of self-expression, capable of igniting memories, evoking emotions and inspiring individuality. With exceptional handmade products, embark on a scented journey unlike any other. 

Hours of Operation

Monday - Saturday: 11:00am - 7:00pm 2:00pm - 7:00pm
Sunday: 12:00pm - 5:00pm 12:00pm - 5:00pm

1435 Farmer Street, Detroit, MI 48226

Woodward Avenue Retail


Located right next to Shinola Hotel, the Woodward store is in the heart of Downtown Detroit and its vibrant shopping district.  At the Shinola Woodward store, you’ll find classics like its luxury timepieces and beautiful leather goods, as well a finely curated collection of Shinola products exclusive to this location.

Hours of Operation

Sunday     10:00am - 5:00pm
Monday - Saturday 10:00am - 7:00pm

1424 Woodward Avenue, Detroit MI 48226

Vegan and cruelty-free beauty brand that exists to help change the way you think about beauty. Every day people are being told how to be beautiful – so TLB, formerly known as The Lip Bar, is here to remind you that you don’t have to change. Owner Melissa Butler is a Detroit native that worked on Wall Street and moved back to Detroit to open up TLB.

Hours of Operation

Monday - Saturday    11:00am - 7:00pm
Sunday 12:00pm - 5:00pm

1444 Woodward Avenue, Detroit, MI 48226